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The World Is At Your Fingertips

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In a society like our own, we are able to immerse ourselves into a huge variety of different cultures! The 21st century world now involves incredible interactions of new orders and intensity, opening so many windows and doors. Personally, I live a very Americanised lifestyle. I love American brands, the film industry, and ultimately the American dream. Meanwhile, I have friends who have been completely absorbed by the Japanese culture. Each of these experiences are unique and subject to the individual and I think it truly demonstrates just how connected our world has become!

Such a utopian view of globalisation can be understood through looking at Marshall McLuhan‘s concept of the ‘global village’, in which it is argued that the world is able to be brought closer together through the globalisation of  connected communications. International interactions have grown to become so easy! Education, arts and ideas can be shared freely, with global events also now being able to be organised. Countries are no longer just subject to celebrating their own cultures heritage, but can now engage and celebrate events being recognised internationally. I truly think this is incredibly important, as we are all human, no matter of our ethnicity, sexuality, upbringing or other other factors! Our humanity should be celebrated around the globe through the engagement of celebrations or teachings, not particularly of our own ‘norms’.

Now whilst I personally see globalisation as a positive concept, there are some negative connotations that can be tied to it. Cultural Imperialism can be viewed as a dystopian factor, exploring the gap between economic and social classes. A huge aspect of globalisation is also the growth and wide availability of technology, and it is important to remember that not everyone has access to such advancements which develops exclusion. The negativity associated with globalisation is also being actively promoted, which I found to be very interesting. An example of such can be seen below in the image that I recently found.


Here, it is argued that globalisation is essentially a spread or wave of western power, particularly that of the United States of America. Within the picture, we see American brands and companies which have ultimately spread worldwide, with great economical foundations.

However, with that being said, I still believe our connected globe is an incredible thing and should be embraced and celebrated! Who knows how globalisation will develop in the future?



Sheel, A, (2008), ‘A Breif History of Globalisation’, The Economic Times, 25 July, 15th August 2014, http://economictimes.indiatimes.com/opinion/guest-writer/a-brief-history-of-globalisation/articleshow/3276531.cms

O’Shaughnessy, M and Stadler, J (2008) ‘Globalisation’ Media and Society (fifth edition) Oxford: Oxford University Press, pp. 458-471.

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