All posts tagged: research

Ethno-huh?

Ethno-who? Ethno-what? Ethno-not-my-problem. As it turns out though, ethnography is my problem. As an aspiring journalist and communications and media student, ethnography lies at the heart of these communicative fields. Ethnography in its most simplest form is the study of how people see and make sense of the world (Northey, 2012). Here, as a researcher one is able to have the luxury of looking into thoughts, feelings and ideologies associated with particular audiences. Ethnography ultimately has such a profound significance, which is why it is so incredibly important to understand the stories and perceptions of audiences. Collaborative ethnography can be successfully used when analysing contemporary media through the collections and analysis’ of stories from people of different background and generations. It furthermore requires the researcher to actively work with the subjects through means of engagement (Lassiter, 2005). Interviewing my father last week about the introduction of television gave me understandings of his feelings and perceptions, which were also through later discussion, very similar to many other members of my family. As the interviewer, I was also even able …

Media Research: Doing It On The Daily

Research. It’s a word that so many students are familiar with. Some may groan and roll their eyes into the back of their heads, but to me, research is brilliant! Our entire lives are saturated with investigations and research! I wake up in the morning and conduct research by scrolling through my Facebook and Instagram, sourcing information on what has happened in the previous 12 hours. I get stuck or intrigued by a question or idea, so I immediately turn to my friend, Google. Heck, even having a quick stalk on Facebook for the attractive guy or gal you have recently just met can be deemed as research. Research is educating us daily and opening our eyes and minds to so many new ideas and experiences. Simply put, it is when we are “looking for information about something” (Berger, A. 2014). But what does media research truly mean? Well, firstly within our course we are both conducting and engaging in scholarly research, which by Berger’s definition “is more systematic, more objective, more careful and more …